Hi,
The subject sound too common for rural management students but it will really interesting for initial marketer who wants to create impact in his brand communication by using this tool “Traditional Marketing”.
I have been using this mantra in my work & truly it has helped my brands to get high visibility & also to build high awareness.
One suggestion which every marketer should follow is “SCAN the MARKET” before getting in to an ACTION. I would see this term deeper which means “SCAN their TRADITION”
One simple but traditional idea to promote brand which we recently did in Gujarat Agrotech fair was using the traditional methods of communication like “Kacchi Khodi” with “Drummer”, this activity has hold the eyes of the crowd towards the brand & activity. It’s unique & people enjoying watching their tradition & art.
This idea strikes me when I was watching ROADIES & it was the task for the ROADIES to perform & earn points.
Along with this we have used “STILT Man” to get notice in crowded mela & “Magic Show”, “Balloon Shooting”, “Tattoo Painting” to communicate the message effectively & in their locals.
The subject sound too common for rural management students but it will really interesting for initial marketer who wants to create impact in his brand communication by using this tool “Traditional Marketing”.
I have been using this mantra in my work & truly it has helped my brands to get high visibility & also to build high awareness.
One suggestion which every marketer should follow is “SCAN the MARKET” before getting in to an ACTION. I would see this term deeper which means “SCAN their TRADITION”
One simple but traditional idea to promote brand which we recently did in Gujarat Agrotech fair was using the traditional methods of communication like “Kacchi Khodi” with “Drummer”, this activity has hold the eyes of the crowd towards the brand & activity. It’s unique & people enjoying watching their tradition & art.
This idea strikes me when I was watching ROADIES & it was the task for the ROADIES to perform & earn points.
Along with this we have used “STILT Man” to get notice in crowded mela & “Magic Show”, “Balloon Shooting”, “Tattoo Painting” to communicate the message effectively & in their locals.
By doing this we have achieved the two immediate objectivet of participation which is “NOTICE & REGISTER” then task came is to CONVERT him in to buyer of your product for which we create a special Audio - Video & Live Product Demo zone with a good sitting facility (Support of Table Fan & Cooler) showcasing the user testimonial & product benefits in their life. This activity gave him “Reason to Believe”.
I do believe “Marry the local Custom & Tradition with Marketing” will give extra edge over competitor & also build strong communication because you follow the right route of convincing buyer “touch his emotions give him reason to believe”.
I do believe “Marry the local Custom & Tradition with Marketing” will give extra edge over competitor & also build strong communication because you follow the right route of convincing buyer “touch his emotions give him reason to believe”.
Cheers,
Rav
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